FNCO-250 - Marketing - 3.00 Credits
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Course Details
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Students will gain an understanding of what marketing is and what the tools of marketing are. Students will be able to separate marketing concepts and address questions such as: How are price, product, and promotion related in marketing? How are markets identified? What are the ethical constraints in promoting products? Students will learn about the planning stages of marketing: strategic, tactical, and operational.
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Part of the:BUSINESS Department
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Prerequisites : ENGL-060 , MATH-051 , English 12 or English Studies 12 or English First Peoples 12 or ENGL 060 or equivalent or permission of the instructor.
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Course Outline
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Instructors Qualifications:
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Relevant Master's Degree.
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Office Hours:
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1.5 Per week.
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Contact Hours:
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45
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Student Evaluation
Procedure:
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Assignments 50 - 70%, Final 30 - 50%, Total 100 %.
Grading procedures follow NVIT policy.
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Learning Outcomes:
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Upon successful completion of this course students should be able to:
Students will gain an understanding of what Marketing is and what the tools of marketing are. Students will be able to separate marketing concepts and address questions such as: How are price, product, and promotion related in Marketing? How are markets identified? What are the ethical constraints in promoting products? Students will learn about the planning stages of marketing: strategic, tactical, and operational.
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Text and Materials:
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Marketing: Real People, Real Choices. 4th Edition. New Jersey: Prentice Hall – Solomon, R. Michael & Stuart, E. (2005).
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Other Resources:
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Transfer Credits:
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For more information visit: www.bctransferguide.ca
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Other Information:
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