BC's Indigenous Public Post-Secondary Institute

FNCO-250 - Marketing - 3.00 Credits

FNCO-250 - Marketing - 3.00 Credits

Course Details
Students will gain an understanding of what marketing is and what the tools of marketing are. Students will be able to separate marketing concepts and address questions such as: How are price, product, and promotion related in marketing? How are markets identified? What are the ethical constraints in promoting products? Students will learn about the planning stages of marketing: strategic, tactical, and operational.
Part of the:
  • BUSINESS Department
  • Course Outline
    Instructors Qualifications: Relevant Masters Degree.
    Office Hours: 1.5 Per week.
    Contact Hours: 45
    Student Evaluation
    Procedure:
    Assignments 50 - 70%, Final 30 - 50%, Total 100 %. Grading procedures follow NVIT policy.
    Learning Outcomes: Students will gain an understanding of what Marketing is and what the tools of marketing are. Students will be able to separate marketing concepts and address questions such as: How are price, product, and promotion related in Marketing? How are markets identified? What are the ethical constraints in promoting products? Students will learn about the planning stages of marketing: strategic, tactical, and operational.
    Text and Materials:
  • Marketing: Real People, Real Choices. 4th Edition. New Jersey: Prentice Hall – Solomon, R. Michael & Stuart, E. (2005).
  • Other Resources:
    Transfer Credits: For more information visit: www.bctransferguide.ca
    Other Information: