TRMG-101 - The Tourism Industry - 3.00 Credits
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Course Details
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This course is an introduction to, and the study of, Aboriginal tourism, the tourism industry and its role in the economy: its scale and influence, major sectors, various tourism products in BC, development potential, language and terminology, industry structure and organization, major world travel routes, and prime tourism attractions in Western Canada. Tourism and the tourism industry will be explored through both a practical and theoretical perspective. Through studying the subject of tourism, students are encouraged to identify educational and professional career path opportunities offered in the various industry sectors in the province. Students will complete a research project/essay related the tourism industry.
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Part of the:UNIVERSITY TRANSFER Department
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Available/Required in the following Programs:Tourism Management Certificate - Certificate Completion Plan
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Prerequisites : ENGL 060, MATH 055, or English 12 or English Studies 12 or English First Peoples 12 and Foundations of Math 11, or permission of the instructor.
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Course Outline
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Instructors Qualifications:
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Relevant Master's Degree.
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Office Hours:
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1.5 per week.
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Contact Hours:
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45
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Student Evaluation
Procedure:
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Assignments 50 - 70%, Final 30 - 50%, Total 100 %.
Grading procedures follow NVIT policy.
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Learning Outcomes:
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Upon successful completion of this course students should be able to:
describe the basic concepts of travel by addressing the common components of tourism such as theories of travel, travel motivation and tourism planning and development;
describe the development and some current trends in each of the eight sectors of tourism;
demonstrate an understanding of the issues facing the future of the Canadian tourism industry; and
demonstrate an understanding of the issues facing the future of the Aboriginal tourism industry.
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Text and Materials:
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Nickerson, N. & Kerr, P. (current edition). Snapshots: An Introduction to Tourism. Toronto: Prentice Hall.
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Other Resources:
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An atlas of the world.American Psychological Association (current edition). Publication manual of the American Psychological Association. Washington D. C.
Guffey, M.E. Nagle, B (current edition) Essentials of Business Communication. Scarborough: Nelson.
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Transfer Credits:
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For more information visit: www.bctransferguide.ca
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Other Information:
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This course is structured in three parts:
Part one deals with people as guests and hosts, including theories of motivation for travel, positive and negative effects of tourism, organizations that work with the tourism industry to make it a viable business, and concludes with a look at some planning and development strategies.Part two looks closely at the eight sectors of tourism: transportation, accommodation, food and beverage, attractions, events and conventions, adventure tourism and outdoor recreation, the travel trade, and tourism services.Part three examines the challenges and issues facing the Canadian tourism industry.
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