FITC-120 - Communication and Digital Marketing - 4.00 Credits
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Course Details
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This course introduces students to the foundational skills necessary for pursuing a career in communications and marketing, utilizing a combination of soft skills development, writing and technical training.
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Part of the:BUSINESS Department
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Available/Required in the following Programs:Foundations in Innovation and Technology Certificate - Certificate Completion Plan
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Prerequisites : Program Admission or permission of instructor
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Course Outline
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Instructors Qualifications:
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Bachelor's Degree or Relevant Work Experience
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Office Hours:
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1.5 hours per week
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Contact Hours:
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60
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Student Evaluation
Procedure:
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Assignments: 50-70%, Final: 30-50%, Total: 100%
Grading procedures follow NVIT policy.
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Learning Outcomes:
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Upon successful completion of this course students should be able to:
- identify the role of communications planning and its objectives;
- recommend tools and techniques for promoting community engagement;
- illustrate the role of the communications plan and its objectives;
- list effective and ineffective web design practices and their impacts;
- describe the role of evaluation and analytics in improving communications objectives;
- assess the role and impact of social media on various audiences;
- create and post original web content in line with industry standards; and
- identify and describe the role of Content Management Systems on the web.
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Text and Materials:
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Other Resources:
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Transfer Credits:
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For more information visit: www.bctransferguide.ca
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Other Information:
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