BC's Indigenous Public Post-Secondary Institute

FITC-120 - Communication and Digital Marketing - 4.00 Credits

FITC-120 - Communication and Digital Marketing - 4.00 Credits

Course Details
This course introduces students to the foundational skills necessary for pursuing a career in communications and marketing, utilizing a combination of soft skills development, writing and technical training.
Part of the:
  • BUSINESS Department
  • Available/Required in the following Programs:
  • Foundations in Innovation and Technology Certificate - Certificate Completion Plan
  • Prerequisites : Program Admission or permission of instructor
    Course Outline
    Instructors Qualifications: Bachelor's Degree or Relevant Work Experience
    Office Hours: 1.5 hours per week
    Contact Hours: 60
    Student Evaluation

    Assignments: 50-70%, Final: 30-50%, Total: 100%
    Grading procedures follow NVIT policy.

    Learning Outcomes: Upon successful completion of this course students should be able to: 

    • identify the role of communications planning and its objectives;

    • recommend tools and techniques for promoting community engagement; 

    • illustrate the role of the communications plan and its objectives; 

    • list effective and ineffective web design practices and their impacts; 

    • describe the role of evaluation and analytics in improving communications objectives; 

    • assess the role and impact of social media on various audiences; 

    • create and post original web content in line with industry standards; and

    • identify and describe the role of Content Management Systems on the web.

    Text and Materials:
    Other Resources:
    Transfer Credits: For more information visit: www.bctransferguide.ca
    Other Information: