BC's Indigenous Public Post-Secondary Institute

TRMG-250 - Destination Marketing Organizations - 3.00 Credits

TRMG-250 - Destination Marketing Organizations - 3.00 Credits

Course Details
As tourism expands around the globe, new opportunities for destination marketing emerge, including within the Aboriginal communities and territories they encompass. However, with these opportunities come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the basic skills necessary to develop marketing strategies to develop a destination image and attract key market segments, including marketing segments within Aboriginal communities and territories.
Part of the:
  • Prerequisites : BUSM 250,
    Course Outline
    Instructors Qualifications: Relevant Master's Degree.
    Office Hours: 1.5 per week.
    Contact Hours: 45
    Student Evaluation
    Assignments 50 - 70%, Final 30 - 50%, Total 100 %. Grading procedures follow NVIT policy.
    Learning Outcomes: Upon successful completion of this course students should be able to:
  • describe why Destination Marketing Organizations (DMO’s) exist;

  • demonstrate understanding of the organizational structure of DMO’s;

  • explain for the importance of good government relations;

  • demonstrate an understanding of the role of DMO’s in the tourism industry, and in particular the emerging Aboriginal tourism industry;

  • demonstrate an understanding of the basics of trade show selling;

  • demonstrate an understanding of the importance of familiarization tours and site inspections;

  • describe techniques for selling to the key market groups;

  • describe how to quantify sales; and

  • describe the value of public relations and community communications.
  • Text and Materials:
  • Harrill, R. Fundamentals of destination management & marketing (current edition), Published by EI and IACVB.
  • Handouts/Websites provided by the instructor
  • Other Resources:
    Transfer Credits: For more information visit: www.bctransferguide.ca
    Other Information: