ACED-140 - Introduction to Marketing - 3.00 Credits
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Course Details
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In this course, students will be introduced to the concepts, activities, and decisions that relate to the marketing function in business and non-business organizations in community, regional, national and international settings. There will be a focus on development and implementation of marketing strategies through the use of marketing mix, variables of product, price place, and promotion. Ethical issues in marketing will be discussed, and the creative use of Internet marketing entertained.
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Part of the:BUSINESS Department
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Available/Required in the following Programs:Aboriginal Community Economic Development Certificate - Certificate Completion Plan
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Prerequisites : ADMN 190, ACED 120, ADMN 130, ACED 100, or permission of instructor.
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Course Outline
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Instructors Qualifications:
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Relevant Master's Degree.
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Office Hours:
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1.5 Per Week
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Contact Hours:
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45
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Student Evaluation
Procedure:
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Assignments 50 - 70%, Final 30 - 50%, Total 100 %.
Grading procedures follow NVIT policy.
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Learning Outcomes:
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Upon successful completion of this course students should be able to :
understand basic marketing terms and methods;
predict what types of products and services potential consumers may want;
determine the geographic location of potential customers and consumers;
decide on the uses of different kinds of promotion materials;
estimate number of competitors;
strategically plan marketing activities;
understand the competitive environment within which a business operates;
understand and evaluate market research studies; and
make decisions based on buyer behavior.
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Text and Materials:
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1. McCarthy, E.J., W.D. Perreult Jr.and S.J. Shapiro. Basic Marketing: A Global - Managerial Approach. 9th Canadian edition. Toronto: McGraw-Hill Ryerson, 1999.
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Other Resources:
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Transfer Credits:
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For more information visit: www.bctransferguide.ca
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Other Information:
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Education Council approved December 2000.
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