BC's Indigenous Public Post-Secondary Institute

BUSM-250 - Principles of Marketing (form. Busm252) - 3.00 Credits

BUSM-250 - Principles of Marketing (form. Busm252) - 3.00 Credits

Course Details
This course is an introduction to marketing activities in modern business firms. The major topics covered are strategic planning, target markets and segmentation, consumer behavior, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
Part of the:
  • BUSINESS Department
  • Available/Required in the following Programs:
  • Administrative Studies Certificate - Certificate Completion Plan
  • Tourism Management Certificate - Certificate Completion Plan
  • Prerequisites : ENGL 060, MATH-057 , or English 12 or English Studies 12 and/or English First Peoples 12; and/or Foundations of Math 11; or permission of instructor
    Transferability: BCOU Individual Assessment. NVIT BUSM 252+NVIT ACED140=KWAN MRKT 1199 (3).
    Course Outline
    Instructors Qualifications: Relevant Master's Degree.
    Office Hours: 1.5 Per week
    Contact Hours: 45
    Student Evaluation
    Assignments 50 - 70%, Final 30 - 50%, Total 100 %. Grading procedures follow NVIT policy.
    Learning Outcomes: Upon successful completion of this course students should be able to:
  • understand and explain marketing terms and concepts;

  • apply these concepts to analyze and evaluate marketing problems of a business;

  • develop an appropriate marketing strategy to overcome the problems; and

  • design a marketing plan.
  • Text and Materials: McCarthy, E.J., J.R. Perreault and S.T. Shapiro. Basic Marketing: A Global Management Approach. Current Canadian Edition. Times Mirror Books, 1996.
    Other Resources:
    Transfer Credits: For more information visit: www.bctransferguide.ca
    Other Information: STUDENT PROJECT:
    Students working in groups, will conduct a market research project for a specific local business of their choice. This will involve researching the business, with specific emphasis on its marketing strategy, collecting information, analysis and class presentation of project.

    A class project involving teams will conduct research related to the topic of organizational behavior. The research will focus on First Nations' organizations. In addition, class presentations will be made. All students will be involved in presenting the findings to the class and other invited guests. More details will be provided during the semester on the class research project.

  • To clarify and supplement material presented in the text and in the classroom.

  • To collect and mark assignments, tests and exams in order to evaluate individual progress.
  • To provide additional assistance to students by appointment.
  • To give students at least one week to complete Hand-in assignments.

  • To read and study the assigned chapters prior to each and every class.
  • To conscientiously complete Practice assignments and to discuss problem areas with the instructor or a classmate.
  • To conscientiously complete Hand-in assignments and submit them on or before the Due Date.

  • To review and stay current with course material to effectively cope with tests and exams.
  • To attend all classes.
  • Do extra work as needed to develop the required knowledge and skills to be successful in this course.

  • Education Council approved January 2001.